- Domestic volume brands are basic, economy vehicle. Leading brands include: Wuling, Changan, and Dongfeng, BYD and Great Wall.
- Foreign volume brands are cars and light commercial vehicles priced. This segment is dominated by foreign joint ventures that assemble vehicles in China such as General Motors and Nissan. Volkswagen is the market leader, followed by Hyundai and Toyota.
- Foreign premium brands are cars at the high end of the Chinese car market. Audi, BMW, and Mercedes-Benz are the clear leaders, while Land Rover and Porsche are well positioned in their niche segments.
Brand loyalty in all three categories is below 50% and is particularly low among volume brands, both domestic and foreign. It appears value brand owners are not happy with their current car status, which opens opportunity for brands to poach owners on their next purchase. Source: Boston Consulting Group