The breadth of product categories with significant sales through online and mobile channels is striking. The most surprising number in this graph is the combined fresh food and packaged food categories, which together hit 58%. As striking is the low number for games – that is until one considers the cloud. Games are played online or via mobile phone. They are not purchased in the traditional sense.
This list of online/mobile purchases makes our recent blogs discussing infrastructure needs and the companies like Alibaba that are shoring up their ability to deliver products to consumers, even more relevant.
Though these data reflect a survey of online users, based on data the China Internet Network Information Center, 85.8 percent of China’s Internet users in 2014 accessed the Internet using mobile devices. That percentage surely has increased in 2015, meaning that a majority of online sales are also mobile sales. Source: Frontier Strategy Group