We have written for several years about how companies that want to reach the Chinese consumer should adapt to and respect the country’s cultural norms to have a receptive audience. At times we have made note of how a given company has adjusted.
The need to adapt is now greater than ever. That’s because China’s geo-political position in the world is stronger than it has been as its economy has become more of a world powerhouse.
The consequence of China’s new status is that companies that want to do business in China not only must respect the culture, but now they must respect the country’s sovereignty. Example: Referring to Tibet, Taiwan, Hong Kong, Macau and Singapore as countries on your website will offend the government of China, which considers them to be provinces or special administrative regions of China proper.
Companies such as Marriott International Inc., Qantas Airways Ltd., Delta Air Lines Inc. and apparel maker Inditex SA have made changes to their messaging or are being challenged to make them. The advice from here is to make the geo-political and cultural adjustments voluntarily. Source: Bloomberg