The latest data from iResearch shows mobile sales growth of major proportions. First quarter year-over-year dollar volume grew 168.3%. They report that quarterly growth was even stronger reaching 218.3% in the fourth quarter of 2014. Of course that quarter includes Singles Day, which blows everything out of proportion. Still, we are talking about big time growth.
As the article in Jing Daily points out, the growth is having an effect on luxury brands that have been reluctant to enter the often discounted mobile sales market lest their brand value suffer. Even holdouts like Chanel and Fendi have caved in recent months. Such is the power of shifting purchasing patterns. Source: Jing Daily