The closest thing to water in the digital universe is Facebook. One can try to wall it off, but it will seep into everything, even places that have been waterproofed. Hence, the news from The Street and from Pivotal Research that Facebook, which has been banned from China since 2009, yielded $5-$7 billon in advertising revenue from the country during 2018, is proof of the theory. China is the fifth largest contributor to Facebook’s ad revenue behind the US, Russia, Turkey and Canada.
Facebook’s work around is its link to Meet Social, a Chinese company that is estimated to have placed tens of thousands of daily ads on Facebook. There’s the leak. And there’s the key any China successful strategy – it’s best to connect with a local company as many big Western companies doing business in China have. Source: CCN.com