The US cultural influence on the world over the last one hundred years has been pervasive. The country adjusted in the 1960s when British culture in music and film pushed back. Now is it time for China to push. Chinese people have accepted America’s superheroes, as the world had in the past, but now China wants superheroes of its own.
Response: Marvel and one of China’s largest game developers, NetEase, have joined forces, as it were, to create graphic novels featuring newbie heroes Aero and Lin Lie among others. The goal is for these Chinese heroes to be absorbed into the larger hero lexicon and ultimately to be accepted in The Avengers galaxy. Source: BBC.com