This graph shows that imported goods sold into China via e-commerce grew more than six times in the four years from 2014 through 2017. Uber-example: In that period, Alibaba’s Tmall Global, the cross-border e-commerce site, “introduced nearly 19,000 overseas brands in 3,900 categories from 75 countries…more than 80 percent of which entered China for the first time.”
Gao Hongbing, president of AliResearch, said, “China is becoming one of the largest consumer markets in the world, and this huge consumer market is still opening up. On the one hand, China’s tax cuts on imported consumer goods are increasing, on the other hand, China’s policy continues to encourage cross-border import e-commerce and other new forms of business,”
In spite of the current economic noise, Yu Min, head of the secretariat of ICC China, sees the long term future when he says, “Despite the impact on the multilateral trading system and rising unilateralism and protectionism, economic globalization is still an irreversible trend in the current environment.”
Blatant Plug: Mobile advertising in support of a Chinese selling effort is key to success.
Sources: China Daily; eCommerce study by China Chamber of International Commerce, Deloitte and AliResearch