Amazon is reportedly building the infrastructure to make a move into the ad space occupied by the twin towers Google and Facebook. And Amazon has a couple great advantages. First, they have the money and patients to sustain a long play. Second, they have first party consumer data that no other company can offer. They know what consumers are searching for, what they are buying, how much they are paying and where they are. Match that!
“Amazon’s pitch to brands and agencies is that it is able to create a ‘total wallet’.”
Projections by eMarketer expect that by 2020 Amazon begins to change the vector. It makes some inroads while Google and Facebook begin to lose a little of their dominance. For other companies this growth might be too slow, but for the Big A, it’s not a problem. Source: thenextweb.com