We have made the point before that the toughest regulations from the big players rule the market. Such is the case with Europe’s GDPR regulations, which are driving buying practices in all Western markets. An example of its power is seen in the new IAB Tech Lab proposed framework outlining new “required disclosures for those collecting data to be used for targeting, personalizing and measuring digital ads, [which] also lays out minimum disclosures that data sellers must offer their possible customers.”
Quality advertisers can be expected to demand details such as the origin of the data, the data’s age and data associations like individual, household or business.
In addition, the IAB is offering a standardized lexicon for key terms, which is intended to assure that both buyers and sellers are speaking the same language. Together, the framework and the lexicon raise the game for digital advertising reliability. Source: AdAge