5G’s advantage is simple: speed. The predictions say the new generation will range from “10 times and 1,000 times faster than 4G.” This pattern of continuously faster technology has been seen before in ever advancing desktop computer speeds.
Reality is there’s never enough speed because it’s speed that allows all other benefits such as more, better data. True to form, 5G promises more immediate data. Based on where we are with today’s level of data – the vast majority of which is not used – this fresh data dump carries lots of promise, but is likely to be more hyperbole.
The most immediate advantage of added speed for advertisers will be with load times for images and video. Instant video is appealing and, in itself, could increase viewability and change the balance of content from written to visual. Game time is next year. Source: AdExchanger