It has been obvious for some years that digital marketing has been siphoning off ad dollars from traditional media. Print media has suffered the most, especially among those publishers that did not make the digital adjustment made by The New York Times and the Washington Post.
For marketers, the question is how to proportion their ad dollars between the two. It appears the pendulum is still swinging toward digital because marketers know instinctually, if not actually, that 60% of us check our Facebook timeline once a day, that 66% of last year’s Black Friday and Cyber Monday purchases were made via mobile phone according to Shopify and that 97% of business-to-business marketers favor LinkedIn.
So, where are you on the digital-traditional scale? 60% -40% or 70% -30%? Source: Business Insider