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Three Mobile Trends for 2019

On : April 12, 2019
  1. The move to mobile by consumers is naturally pulling advertisers along.  But the mobile medium is very different from other digital media because of its small screen size.  The first and most obvious, smart phone ads were banners.  As the audience gets more attuned to the medium, banners are losing their appeal, a fact that drives the first trend: more engaging content including short videos.
  • The contrast between revenue sources for casual games verses mid-core & strategy games is clear.  Casual games make money from in-app purchases while the more sophisticated mid-core & strategy games see more revenue from advertising.  There is no indication from the numbers that the 70-30 split in casual games is likely to change, but the trend for the mid-core & strategy games flipped decisively toward more advertising in last year’s second half.  Expect the trend to continue.
  • As the trend toward in-app advertising evolves, app developers are going to need a higher level of support from the ad delivery system.  They are going to require two key things: first, more transparent reporting that provides better audience targeting and market insight and second, better, more integrated creatives that engage their players without putting them off. Source: Adotas
in Market Forces

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