Blasting social media content without regard for how its being delivered and where its going is not a marketing approach. Here are three guard rails designed to keep your social media marketing on track.
- Assume that all social media posts are a sales pitch though the content may not be very aggressive in tone and make sure that your story supports the interests and concerns of the kind of people who buy your product(s).
- Sixty years ago Marshall McLuhan wrote, “The medium is the message.” The adage still applies. Understand each social medium for what is. The long form content that works on Facebook is not suited to Twitter’s limitations. Instragram demands pictures over copy and You Tube prefers video over copy. Lesson: Just as the content has to fit the audience (rule 1), it must fit the delivery medium. Both have to be in sync.
- Finally, your social media content needs to reflect your business. Keeping it close, keeping it in-house will assure it’s written from a personal point of view. That will keep it original and most likely interesting to your customers. Source: Forbes