For those of us who spend inordinate amounts of time watching You Tube videos about the obscurities of life or the momentary interests of life (Samurai Carpenter is the best) know the instinctual truth of the researcher who claims that videos are shared 1,200% more than web links or text. For marketers that fact is should be a light bulb. If social media and content marketing are an attempt at artificially re-creating word-of-mouth, then video dramatically ups the ante.
In a Forbes article, Scott Darrohn suggests that to make the most of your video marketing, keywords should be inserted in a video’s title, description and URL. They will draw more search responses and search responses will lead to more link sharing, hence expanded “word-of-mouth.” Source: Forbes