The Chinese Opportunity
China started 2016 with over 800 million smartphone subscribers*, by far the world’s largest subscriber-base. Twenty-five percent of them have downloaded Western apps.**
At the same time, the Chinese government has committed itself to grow the consumer sector of its economy. Advertising is central to the goal and projections suggest ad spending will double in 2016 to reach $70 billion. Since smartphones are ubiquitous in China, it is not surprising that approximately 40% of all advertising dollars are expected to move through mobile in-app and mobile web mediums – mPoint’s specialty.
mPoint combines ad tech solutions’ expertise with a deep knowledge of China in a way that distinguishes it from other programmatic solutions and data management platforms. It acts as a link between West and East by offering a secure, measurable pathway for Western brands to reach China’s opportunity-rich market.
Ultimately, clients want to win market share and garner sales in China’s evolving consumer economy. To succeed they will need a combination of effectiveness and efficiency that speaks to the uniqueness of the Chinese consumer and drive explosive ROI.
*China Mobile, China Telecom, China Unicom ** eMarketer
Quote’s on China from Industry Leaders
Travis Kalanick, co-founder and chief executive officer of Uber Inc. Charlie Rose 3/4/16
Charlie Rose: “China’s a different place and you have to make your way around a different set of rules?”
Travis Kalanick: “…right. So, for instance, we have our existing system, but there are so many things that are different in China – – maps are different, social networks are different, payment systems are different, government and how they work with businesses is different…[the] Chinese way of doing things can change everything,”
Tim Cook, CEO Apple; Charlie Rose 3/4/16
“In the media, there was a view that there was a meltdown going on in China. I’m sitting there looking at our numbers every day…how did we do in all these countries? And honestly, I would not have known anything was going on in China from any numbers I was looking at…I’m saying there is a huge disconnect between the thinking and what I’m seeing.”